The American College: Director, Marketing Media — 3/08-Present

Overview

Snapshot

Email Lab

  • Delivered over 3.2 million messages per year
  • Implemented & monitored email marketing standards and industry best practices
  • Initiated a partnership with a new email marketing provider

Web Lab

Designed & Developed:
  • www.TheAmericanCollege.edu
  • www.DesignationCheck.com
  • www.WinningAtLeadership.com
  • www.TheWealthChannel.com
  • www.StudyFinancialPlanning.com
  • www.ChFChighestStandard.com
  • www.CLUhighestStandard.com

Motion Lab

  • Flash Animations
  • DVD Motion Graphics
  • Internal Campaigns
  • Promotional Videos
  • Commercial Ads

Print Lab

  • Logo Design
  • Textbook Covers
  • Promotional Flyers
  • Internal Communications

AYC Media: Digital Marketing Director — 1/05-3/08

Overview

Snapshot

Email Lab

  • Developed and managed "Blazeletter" a custom email marketing service
  • Managed the production and delivery of client newsletters
  • Built a web-based CMS to cut time and increase production of weekly newsletters

Web Lab

Designed & Developed Websites For:
  • Red's Italian Deli
  • McGrory Inc.
  • Bergey's Bar & Grill
  • Tiki Bob's Philly
  • Seaman's Hardscaping
  • Suede Lounge
  • Washington Abstract

Motion Lab

  • Banner Ads
  • Flash Animations
  • Promotional Videos
  • In-House Commercial Videos