AYC Media: Digital Marketing Director — 1/05-3/08

Overview

While at AYC Media I was tasked with updating and maintaining all of their client websites. I was also responsible for all editorial graphics and banner ads on Aroundphilly. Within a year I began developing full CMS integrated websites. During this time our clients had an increasing need for an email marketing solution. I was excited for the challenge and moved into the Digital Marketing Director role and was responsible for implementing a new email marketing vendor to deliver our campaigns. I also developed an in-house system to manage and build all of our clients' custom designed email templates. This system grew to handle over 150 monthly emails and soon became a new product line for the company.

Highlights

  • Web Design
  • Email Marketing
  • Management
  • Motion Graphics
  • Flash Animation
  • Video Editing
  • Online Advertising
  • Vendor Liaison
  • SEO/SEM
  • Analytics Reporting

Email Lab

  • Overview

    • Developed the Blazeletter email marketing service
    • Managed interns to help with newsletter production
    • Responsible for all aspects of weekly client newsletters
    • Coordinated delivery with sales & project managers
  • Improved

    • Client newsletter production
    • Delivery timelines to achieve higher open and click-through rates
    • Newsletter design & format to maintain cross platform integrity
    • Streamlined database additions
  • Implemented

    • A platform to build, store and manage our newsletters
    • Opt-in campaigns
    • Training for client managed newsletters systems

Motion Lab

  • McFadden's Fan Fingers

    • Highlights:
    • Commercial to promote McFadden's Fan Fingers
    • Art directed the photo shoot
    • Developed story boards
    • Animated using AfterEffects
    • » Launch Player
  • Black & White Ball

    • Highlights:
    • Recap video to highlight the events of the evening
    • Tasked photographers for a certain style of video
    • Edited hours of video content
    • Worked with local DJ for music track
    • » Launch Player
  • Latitude NYC

    • Highlights:
    • Commercial to promote and sell NYE bash tickets
    • Combined stock illustrations with in-house designs
    • Story-boarded and animated using After Effects
    • » Launch Player